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Cerebras-Perplexity deal targets $100B search market with ultra-fast AI
Cerebras and Perplexity AI partner to launch ultra-fast Sonar search model running at 1,200 tokens per second, challenging traditional search engines with specialized AI chips and near-instant results.
Built on Meta’s Llama 3.3 70B foundation, Sonar represents a significant bet that users will embrace AI-first search experiences if they’re fast enough. While Cerebras has demonstrated impressive speed advantages, the company faces the challenge of convincing customers that the performance benefits justify potential premium pricing. The partnership also highlights the increasingly competitive landscape in AI search, where companies are racing to differentiate themselves through speed and accuracy rather than just raw model size.
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