Get the latest tech news

CES 2024: AI pillows and toothbrushes - is it all getting a bit silly?

Companies are clamouring to present their products as AI-powered, but are their claims justified?

I'm walking around CES - the tech industry's annual showcase of all its latest gadgets - in a bit of a daze, until this pitch grabs my attention. It then pumps air into different compartments of a pillow, which gently lifts the head, making the offending snorer roll over and - in theory - alleviating snoring. "AI Wash uses sensors to sense the laundry's weight and level of soiling, and optimises the amount of water, detergent and rinsing time, using machine learning," a Samsung press release says.

Get the Android app