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CES 2025: Dell Is Rebranding, and It’s Confusing
Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the name of simplicity. But for a product lineup this large, simplicity can actually be confusing. Here's how to make sense of Dell's new nine-tier name strategy with Dell, Dell Pro, and Dell Pro Max brands.
During CES 2025, Dell announced plans to get rid of all of its existing computer brands, including the iconic XPS line of performance laptops. The Dell Pro Max range is reserved for high-performance workflows, people who are working with CAD models, AI, engineering apps, and more. The Dell Pro Max devices will shop with Intel Core Ultra Series 2 and will support NVIDIA RTX 2000 Ada Generation Laptop GPUs.
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