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CES 2025: Where have all the US automakers gone?
The old chestnut passed around by industry watchers for the past decade was that CES — one of the world’s largest consumer tech trade events — had turned
Ford spokesperson Alan Hall told TechCrunch that while the company doesn’t have an activation (display or news announcements) this year, “CES remains an important show for scouting of new technologies and trends in consumer electronics so we will have a presence with a number of our engineering, design, supply chain, and product planning team members there.” GM had a small presence through a few partners, but no speaking engagements or booth, a spokesperson confirmed, noting that with all tradeshows, the company evaluates year-over-year and adjusts based on various business factors and priorities. Mercedes made the decision to skip CES after “careful consideration and evaluation of our strategic direction for the upcoming year,” spokesperson Patrick Kuom told TechCrunch, adding that the company has a presence at the booth of partner Xperi.
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