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Chart: Apple Ramps Up R&D Intensity to Pre-iPhone Levels
This chart shows how much money Apple spends on research and development relative to its revenue.
When asked about the steep increase in R&D spending over the past two years, Apple CEO Tim Cook put it down to "a number of things": things he couldn't talk about, the Vision Pro, AI, machine learning and investments in Apple silicon. He also pointed out that Apple's R&D expenditure was "very competitive" compared to others, while CFO Luca Maestri added that the company's aggressive R&D spending is one of the drivers behind its gross margin expansion, meaning that it partly pays for itself, so to speak. This chart shows how much money Apple spends on research and development relative to its revenue.
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