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Chat app Telegram challenges Meta with the launch of new ‘Business’ features and revenue-sharing
Telegram Business introduces options like a customized start page, plus the ability to set business hours, use preset replies, greeting and away messages, chatbots, tags for chats, and more.
Messaging app Telegram is preparing to take on Meta’s WhatsApp and Messenger with a new set of features aimed at businesses as well as support for ad-revenue sharing. Telegram Business is clearly part of that push, leading up to a future IPO, as it’s an offering that requires users to subscribe to the paid Premium version to access. Similar to features available on WhatsApp, Telegram Business will offer “quick replies,” which are shortcuts to preset messages that support formatting, links, media, stickers and files.
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