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ChatGPT and Google won battle for best tech Super Bowl ads — and Meta lost


Meta paid three Chrises to mock art in a confusing Ray-Ban Meta commercial, while ChatGPT dazzled and Gemini tugged heartstrings.

Super Bowl ads usually have two flavors: sentimental, sappy messages about love and acceptance or corny, celebrity-filled comedy routines that stick in your memory. Watch On The commercial starts with a man practicing for a job interview before reminiscing about his life as a father, with Gemini Live helpfully prompting certain memories and rephrasing statements to make him sound confident and qualified. I also counted a few app and website commercials with celeb or comedian cameos like DoorDash (Nate Bargatze), Homes.com (Morgan Freeman), Squarespace (Barry Keoghan), and TurboTax (Issa Rae) that were all cute and harmless enough, but not necessarily standing out from the pack.

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