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ChatGPT goes shopping with new product-browsing feature

ChatGPT will now recommend products to be bought offsite—but no sponsored ads just yet.

Adam Fry, ChatGPT search product lead at OpenAI, showed Ars Technica's sister site Wired how the new shopping system works during a demonstration. According to TechCrunch, OpenAI will not "receive a kickback" for any purchases made through ChatGPT, but Wired points out that the new feature could potentially affect third-party affiliate revenue. While the product results may be non-sponsored for now, due to ChatGPT's recent issues with sycophancy, we would not be surprised if some people end up being persuaded to purchase things by an overly enthusiastic AI persona.

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