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ChatGPT referrals to news sites are growing, but not enough to offset search declines
Not surprisingly, organic traffic has also declined, dropping from over 2.3 billion visits at its peak in mid-2024 to now under 1.7 billion.
Of course, when the industry is facing even massive declines in organic search traffic, this increase is hardly enough to make up for publishers’ losses. Sites seeing the most increases in ChatGPT referral traffic include Reuters (up 8.9% year-over-year), NY Post (up 7.1%), and Business Insider (up 6.5%). Meanwhile, The New York Times, which is suing OpenAI over allegedly scraping its works without permission, is seeing far fewer ChatGPT referrals.
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