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ChatGPT’s search results for news are ‘unpredictable’ and frequently inaccurate
Confidence is key.
Based on testing done by Columbia’s Tow Center for Digital Journalism researchers, OpenAI’s ChatGPT search tool has some issues when it comes to responding with the truth. The Tow Center test’s authors documented ChatGPT search results that misattributed a letter-to-the-editor quote from the Orlando Sentinel to a story published in Time. “Misattribution is hard to address without the data and methodology that the Tow Center withheld,” OpenAI told the Columbia Journalism Review, “ and the study represents an atypical test of our product.” The company went on to promise to “keep enhancing search results.”
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