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China worried about Blue Sky's popularity because it put so much money into creating influence on X
State outlets, which put considerable resources into amassing millions of followers on Elon Musk’s social media platform, have recently seen their growth plateau.
State outlets, which put considerable resources into amassing millions of followers on Elon Musk’s social media platform — including by buying ads, deploying bots, and hiring influencers — have recently seen their growth plateau. The growing popularity of Bluesky, which has a largely liberal base and harder-to-manipulate algorithm, has sparked “ worried chatter within Chinese state media circles,” a former Xinhua and China Daily employee wrote in his newsletter. For now, the sector’s focus has shifted back to domestic, Mandarin-language channels and platforms like Bilibili, WeChat, and Douyin, the Chinese version of TikTok.
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