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China’s Plan to Make AI Watermarks Happen


New Chinese regulation attempts to define how AI content labeling should work and stamp out AI-generated disinformation.

“China is definitely ahead of both the EU and the United States in content moderation of AI, partly driven by the government’s demand to ensure political alignment in chatbot services,” says Angela Zhang, a law professor at the University of Southern California studying Chinese tech regulations. “Interoperable standards for metadata require that they work across AI models and deployers, tools and platforms—that's a tall order and does have both technical challenges and costs for the change,” says Sam Gregory, the executive director of Witness, a human rights organization in New York. “If WeChat or Douyin needs to examine every single photo uploaded to the platform and check if they are generated by AI, that will become a huge burden in terms of workload and technical capabilities for the company,” Si says.

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