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Chinese pre-orders for Apple’s iPhone 17 break records amid strong demand
The numbers underscore Apple’s brand loyalty in China despite growing competition from the likes of Huawei, analysts say.
Those numbers excluded the iPhone Air, the company’s thinnest model ever, as its release has been postponed while Apple works with Chinese authorities to resolve regulatory issues over the use of an embedded SIM. All time slots for picking up the iPhone 17 Pro Max in person at launch from Apple outlets in Shanghai were booked within 20 minutes. As of Saturday morning, anyone in Guangzhou, Guangdong province, looking to buy any variant of the iPhone 17 series faced a waiting period extending to October 15, Apple’s website showed.
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