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Chinese-made phones are calling the shots in Africa as they beat global giants Samsung and Apple
You may not have heard of Chinese firm Transsion – but it is currently dominating the mobile phone market in Africa and the Middle East with three brands that have never been sold in China.
Wang said Tecno was notable in its continued investments in marketing and channel penetration, as well as ambitious plans to launch premium-grade smartphones such as foldables, which increased the brand’s credibility among audiences. “Huawei was indeed one of the biggest players in the region, but sales dropped sharply after 2020 when US sanctions starved the company from access to GMS [Google Mobile Services] and chipsets,” Wang said. That said, Huawei Technologies is a big player in the enterprise business in Africa, where it dominates built data centres, cloud services, networks and internet connectivity infrastructure.
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