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Chipotle returns to Roblox to debut animated short film ad and details $2M in donations
Chipotle returns to the "metaverse" of Roblox to debut animated short film ad and details $2M in donations.
The brand serves Responsibly Raised proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The brand created an immersive delivery side quest that rewards users with an admission ticket to watch the new short film inside the Carnitas Cinema. Up to the first 50,000 Roblox users who successfully complete the task and watch the Unfolded film in the Carnitas Cinema will earn a free entrée code that can be used by winners at checkout on the Chipotle app, Chipotle.com or Chipotle.ca.
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