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Chipzilla Devours the Desktop


The pivot to creating a standard

The company was starting the year with no debts, clear ownership of their buildings and equipment, a decent cash reserve, a large line of credit, and competent leadership. Operation Crush really began in November when Don Buckout sent a message (eight-page telex) to Intel’s senior management which informed them that they were consistently losing business and that there was no way to win with the 8086. Shortly thereafter a group (Dave House, Jim Lally, Regis McKenna, Jeff Katz, Richie Bader, Casey Powell, Don Buckhout, Bill Davidow) met to design the response.

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