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Chrome is going to use AI to help you compare products from across your tabs


Chrome will be able to make a handy comparison table.

But while it’s potentially useful, the tool could also take away traffic from sites that collect and compare product information — which might be especially worrying for independent publishers that are already struggling to be seen on Google. The tables it creates are limited to 10 items because “we’ve just found the column layout doesn’t scale very well beyond that,” Google spokesperson Joshua Cruz tells The Verge. In a briefing with reporters, Chrome VP Parisa Tabriz said she could imagine being able to use the tool to compare travel information or details about universities.

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