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Clarity raises $16M to fight deepfakes through detection
Clarity is among the many startups large and small attempting to fight deepfakes through AI-powered detection technology.
In a separate survey of AI experts by Axios and Syracuse University, 62% said that misinformation will be the biggest challenge to maintaining the authenticity and credibility of news in an era of AI-generated content. That’s perhaps why some major players including Google, Microsoft and AWS are embracing more sophisticated watermarking and provenance metadata as alternative — albeit imperfect — deepfake-fighting measures. Initially, Clarity — which sells subscription as well as pay-as-you-go plans — sought customers in news publishers and the public sector, including the Israeli government.
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