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Clay secures a new round at a $3B valuation, sources say


The sales automation startup doubles its valuation a month after launching a tender offer at $1.5 billion.

Clay, a sales automation startup, has raised a Series C round at an approximate $3 billion valuation, led by Capital G, according to three sources with knowledge of the deal. While it may seem that employees who sold shares at a much smaller price than the company is worth now got a bad deal, they’ll likely have another chance to sell more stock at a higher valuation next year. Clay was founded in 2017, but it didn’t hit its stride until a few years ago, when Amin decided to pivot the startup’s focus to empowering salespeople and marketers with AI, helping them discover key data and automate their go-to-market strategies.

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