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CleanPlay aims to reduce carbon footprint of gaming | The DeanBeat
Rich Hilleman and David Helgason have helped shape the video game industry. Now they want to offset its environmental impact with CleanPlay.
Partnering with game developers, publishers, and platform holders, CleanPlay is inviting the majority of gamers who already feel a personal responsibility to combat climate change to join the cause. The platform empowers entire teams – from game designers, developers, and publishers to financial and sustainability leaders – to seamlessly integrate clean energy into their operations, creating an economically rewarding model that offers new monetization opportunities, enhanced player engagement, and increased loyalty. The gaming community, with its proactive, passionate, and agile members, is ideal to lead the charge in community-driven demand for CO2 reductions, and will create a roadmap for other industries to rapidly improve, CleanPay said.
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