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Click-to-cancel is canceled — and only a glimmer of hope remains for its revival
The FTC's rule to make canceling subscriptions as easy as they were to sign up was blocked just days before it was set to go into effect.
Trump's FTC filed a brief in March supporting the negative option and click-to-cancel rule, writing that consumers "face unnecessary obstacles from sellers who force them to endure multiple phone calls, long hold times, and countless automated menus. Subscriptions are advantageous to businesses because they can rely on that recurring revenue, but making them easy to cancel "seems like a pretty low bar," said Teresa Murray, who oversees consumer issues at the nonprofit Public Interest Research Group. She added, however, that consumers should also be held responsible for ensuring they comply with their signed-up terms, such as setting calendar reminders to cancel free trials and keeping copies of email confirmations detailing the subscription agreement.
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