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Cloudflare CEO says people aren't checking AI chatbots' source links
Cloudflare CEO Matthew Prince has revealed to Axios that search traffic referrals keep plummeting as people trust AI chatbots more and more.
Publishers are facing an existential threat, he said, because people aren't clicking through those chatbot links and are relying more and more on AI summaries without digging deeper. Prince said Cloudflare is currently working on a tool to block bots that scrape content for large language models even if a web page already has a "no crawl" instruction. If you'll recall, several outlets had reported in 2024 that AI companies have been ignoring websites' Robots Exclusion Protocol, or robots.txt, files and taking their content anyway to train their technologies.
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