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Cloudflare CEO warns AI and zero-click internet are killing the web's business model | The web as we know it is dying fast
It's been known for some time that the web is changing into the Zero-Click Internet, the name for when users no longer need to click on links...
It's an opinion that is shared by many, including the CEO of Cloudflare, Matthew Prince, who recently warned that "search drives everything that happens online." Prince, boss of the CDN/security giant Cloudflare, spoke about the impact of a zero-click Internet during a recent interview with the Council on Foreign Relations. The rise of large language models and the AI companies behind them has sent the crisis into overdrive, pushing the scraping-to-visitor ratio far above Google's six to one.
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