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Coachella and Avalanche create Web3 loyalty game for Coachella Quests
Coachella and Avalanche have partnered to launch Coachella Quests, a new blockchain-based loyalty game to drive engagement and loyalty.
One fan who completes all Quests and earns enough XP to advance to the highest level will be randomly selected to win the grand prize: access to the Coachella Key, a rare NFT that comes with two 2025 festival guest passes. One fan who completes all Quests and earns enough XP to advance to the highest level will be randomly selected to win the grand prize: access to the Coachella Key, a rare NFT that comes with two free 2025 festival Guest passes. “The promise of using tokens to enhance live events and usher in a new era of fan engagement by blending the physical and the digital is very exciting, and there couldn’t be a better use case than Coachella,” said Paul Chodirker, director of enterprise business development for Ava Labs, in a statement.
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