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Coca-Cola unveils innovative 'reverse vending machines' that could be game-changers for consumers: 'Set a precedent'
Coca-Cola has set up "reverse vending machines" in East India.
It's a badly needed positive step for Coca-Cola, which is frequently cited as the largest contributor to plastic pollution of any company in the world. "By introducing reverse vending machines in Puri, we're enabling people to take simple yet meaningful steps to make recycling part of everyday behaviour," Rajesh Ayapilla, a senior director at Coca-Cola India and South West Asia, said, according to MediaBrief. Abhimanyu Behera, executive officer of Puri, added, "Initiatives like this not only enhance civic engagement but also set a precedent for other cities to follow."
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