Get the latest tech news

Coffee-shop pitch change helped founder unlock traction for laptop campers

How this founder changed one thing to unlock traction

Julia Vidal, co-founder of Badge, began with a simple problem: remote workers often roam the city searching for a workplace that won’t shoo them away. To test whether more people shared that pain, she made a simple prototype using a Google Maps layer with hand-curated laptop-friendly places. Remote workers will get reliable desks; baristas got to skip the uncomfortable nudges; owners watched receipts rise naturally, without ever having to say the word “revenue.”

Get the Android app