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Comcast and other TV streamers are now chasing YouTube’s ad dollars instead of the other way around
TV providers and streamers' real competition isn't each other, it's social video. Or at least that's what the president of Comcast Advertising, James
Launch partners for universal ads include A+E, AMC Networks, DIRECTV, Fox Corporation, NBCUniversal, Paramount, Roku, TelevisaUnivision, Warner Bros. This is key because the majority of the competition and growth in the industry was coming from social video, Rooke said — and not necessarily from other TV providers or even streamers, like Netflix and Amazon. “While these companies and us, we compete in certain ways, the real competition is coming from new providers that are going after TV dollars … So if you look at where the growth is, all of us are doing really well in terms of growing our CTV [Connected TV] businesses — our streaming businesses — and the app revenue that comes from it, but the majority of growth overall is going to social video, and that’s not slowing down,” Rooke pointed out.
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