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Comcast is dropping its misleading Xfinity 10G network branding
Let’s just stop slapping “G” onto everything, yeah?
In reality, Ars Technica notes that those 10Gbps speeds are an on-request Xfinity Gigabit Pro service that requires a fiber-to-the-home (FTTH) connection and cannot be achieved over standard plans that use Comcast’s regular cables. The NARB’s ruling follows similar recommendations made last October by the National Advertising Division (NAD), the ad industry’s self-regulatory body, which urged Comcast to “discontinue its ‘10G’ claims” or clarify them “in a manner that is not false or misleading.” Comcast has now agreed to stop using the term “Xfinity 10G network” to describe its entire network but maintains that it “strongly disagrees with the NARB’s analysis and approach.” The company does, however, retain the right to use the term “10G,” in general, on the condition it’s being used accurately. Now that the cable industry is eager to keep promoting 10G, consumers will need to be more aware of what these terms actually mean to avoid being duped into buying something misleading.
Or read this on The Verge
