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Comcast Now Offers No-Data-Cap, No-Contract Broadband Nationwide

Now Internet, starting at $30/month, leads a family of prepaid services that includes video and wireless. But if you already subscribe to Xfinity, you’ll need to remove it from your account.

Instead, Now Internet is a prepaid offering with slower download speeds than most Xfinity plans, which usually start at 300Mbps and top out at 1.2Gbps or 2Gbps except in fiber-upgraded pockets of Comcast’s network, where subscribers willing to pay $300 a month can get 10Gbps —as well as cheaper and simpler pricing. That $20/month, contract-free streaming-video service marketed to cord cutters requires Comcast broadband and includes 43 entertainment, lifestyle, and news channels—for example, A&E, BBC, Food Network, Discovery, and Lifetime—as well as a comped Peacock Premium subscription. Since, however, local news and sports tend to be the largest drivers of the programming-cost inflation behind annual pay-TV rate hikes, their reduced role in Now TV’s bundle may not be a bug but a feature for the cost-conscious customers whom Comcast hopes to win over with all of these Now offerings.

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