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Comcast Reluctantly Agrees To Stop Its Misleading '10G Network' Claims


An anonymous reader quotes a report from Ars Technica: Comcast has reluctantly agreed to discontinue its "Xfinity 10G Network" brand name after losing an appeal of a ruling that found the marketing term was misleading. It will keep using the term 10G in other ways, however. Verizon and T-Mobile both...

An anonymous reader quotes a report from Ars Technica: Comcast has reluctantly agreed to discontinue its "Xfinity 10G Network" brand name after losing an appeal of a ruling that found the marketing term was misleading. Verizon and T-Mobile both challenged Comcast's advertising of 10G, a term used by cable companies since it was unveiled in January 2019 by industry lobby group NCTA-The Internet & Television Association. The challenges lodged against Comcast marketing were filed with the advertising industry's self-regulatory system run by BBB National Programs.

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