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Comcast reluctantly agrees to stop its misleading “10G Network” claims | Comcast said it will drop "Xfinity 10G Network" brand name after losing appeal.


Comcast said it will drop "Xfinity 10G Network" brand name after losing appeal.

Comcast has reluctantly agreed to discontinue its "Xfinity 10G Network" brand name after losing an appeal of a ruling that found the marketing term was misleading. Verizon and T-Mobile both challenged Comcast's advertising of 10G, a term used by cable companies since it was unveiled in January 2019 by industry lobby group NCTA-The Internet & Television Association. NCTA claimed that "10G can change lives" and that the "10G platform will facilitate the next great technological advancements in the coming decades, ensuring fast, reliable, and safe networks continue to power the American economy."

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