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Comcast to Launch Peacock, Netflix, Apple TV+ Bundle
Comcast later this month will launch a streaming bundle with Peacock, Netflix and Apple TV+ at a deep discount, Comcast chief Brian Roberts said.
In addition, Disney, WBD and Fox Corp. have formed a joint venture to launch a streaming sports bundle stocked with ESPN+ and linear TV networks from each, slated to debut this fall. Like the other streaming bundling strategies, Comcast's forthcoming Peacock, Netflix and Apple TV+ package is an effort to reduce cancelation rates (aka "churn") and provide a more efficient means of subscriber acquisition -- coming as the traditional cable TV business continues to deteriorate. Comcast's StreamSaver bundle will hit the market ahead of another price hike for the standalone Peacock service, which goes into effect for new customers prior to the 2024 Paris Summer Olympic Games.
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