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Commercetools, a pioneer in ‘headless commerce’, lays off dozens of staff
Commercetools -- a “headless commerce" platform that provides APIs to companies building online storefronts -- saw a major boost in its business just a
TechCrunch has learned and confirmed that Commercetools has laid off dozens of employees over the last few weeks, including around 10% of staff earlier Wednesday, after failing to meet its sales growth targets. “While we’ve made meaningful progress and our business continues to grow, over the last several quarters we haven’t fully achieved our aggressive revenue growth targets,” CEO Andrew Burton said in a memo to the company, which TechCrunch has viewed. Finally, while brand-owned storefronts — a mainstay business for companies like Commercetools — continue to make up a giant part of the e-commerce market, they’re also competing against a new wave of marketplaces.
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