Get the latest tech news

Commercials that David Lynch directed (2018)

Some filmmakers start in commercials, honing their chops in anticipation of making personal projects later. A select few go in the other direction, realizing their distinctive vision before fielding offers from companies who want a piece of that vision's cultural currency.

Lynch has worked for some star­tling­ly big brands, begin­ning with Calvin Klein: his trio of spots for the fra­grance Obses­sion take as their basis the writ­ing of F. Scott Fitzger­ald, Ernest Hem­ing­way, and D.H. Lawrence. The New York Depart­ment of San­i­ta­tion engaged Lynch’s ser­vices to imbue their anti-lit­ter­ing cam­paign with his sig­na­ture high-con­trast omi­nous­ness, a mood also sought by fash­ion-indus­try titans like Armani, Yves Saint Lau­rent, Guc­ci, and Dior. The mar­keters of hum­bler goods like Alka-Seltzer, Bar­il­la Pas­ta (a seem­ing­ly auteur-aware brand that has also hired Wim Wen­ders and Felli­ni), and Clear Blue Easy home preg­nan­cy tests have also gone in for a touch of the Lynchi­an.

Get the Android app