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Common pitfalls of digital health startups and advice on how to avoid them
Sharing hard-won advice for founders of early-stage digital health startups on how to survive and succeed in a bearish market.
I’ve met with 100+ of these early-stage founders over the past year building both healthcare SaaS and tech-enabled care delivery services, to understand the challenges and opportunities across their companies. Being able to speak both clinical and technical language becomes an unfair advantage in making it easier to open doors to enterprise players and quickly building user-centered products that play well with practitioners’ and members’ entrenched workflows. Derick En’Wezoh from Susa Ventures said it to be best: You’ve got to sell into the “whales” of healthcare — health plans, hospital systems, provider groups, and let’s include biopharma and employers in there too for good measure.
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