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Confessions of a Hinge Power User


“It’s gonna sound wild,” he confesses, “but I’ve probably been on close to 200 dates in the last year and a half.”

The most popular gay hookup apps —Grindr, Scruff, and Jack’d all predated Tinder, mind you—had failed to attain the same reach, so they began adding new features to compete at scale. In February, Match Group—the company that owns Tinder, Hinge, and other online dating platforms like OkCupid and The League—was sued for its “addictive, game-like design features, which lock users into a perpetually pay-to-play loop.” (The suit is in pretrial status.) Bandinelli’s research focuses on the shifting cultural codes of online relationships, and over the years she has noticed app makers have gotten eerily good at “replicating the solutionistic ideology of digital technology.”

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