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Confessions of an AI Clickbait Kingpin
Serbian DJ turned internet entrepreneur Nebojša Vujinović Vujo floods abandoned news sites with AI-generated articles. But he wants you to know he's a nice guy.
In place of the voicey, funny blog posts it was known for, the site began churning out AI-generated, search-engine-optimized pablum about dream interpretations and painfully generic relationship advice like “effective communication is vital.” He’s the CEO of the digital marketing firm Shantel, which monetizes its AI-populated sites through programmatic ads, sponsored content, and selling the placement of “backlinks” to website owners trying to boost their credibility with search engines. Vujo also insists that he does have editorial standards; although the majority of the blog posts he publishes are created with ChatGPT, he employs a staff of about a dozen human editors to check its work to avoid anything outright offensive.
Or read this on Wired
