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Confetti, a team-building platform used by Apple, Google and Microsoft, raises $16M
Confetti, a virtual team-building platform used by some of the world's biggest companies, has raised $16 million.
Not bad going for an events and team-building startup blindsided by a pandemic that pushed much of its target market to hunker down behind closed doors, forcing Confetti to rebuild its business model in a matter of weeks. This was a consequence of the product-led growth strategy it had used from the get-go, which is partly why it has turned to dedicated sales teams to ensure a more cohesive “company” experience, replete with different pricing structures and packages to keep them coming back. However, it’s worth noting that competitors such as Luna Park; Teambuilding.com; Outback Team Building; and Marco Experiences also claim some of the very same prestigious customers that Confetti does, meaning that organizations aren’t putting all their team-building eggs in the same basket.
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