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Conifer locks down $20M seed round for its ‘drop-in’ electric hub motor
A handful of engineers who worked at Lucid Motors and on Apple's electric car project have launched a new startup that puts a fresh spin on electric hub
The new startup, called Conifer, has developed its motor to be free of rare earth elements by using more abundant ferrite magnets, which the company says not only reduces cost but limits supply chain risk. Sean O’Kane is a reporter who has spent a decade covering the rapidly-evolving business and technology of the transportation industry, including Tesla and the many startups chasing Elon Musk. He previously worked at The Verge, where he also covered consumer technology, hosted many short- and long-form videos, performed product and editorial photography, and once nearly passed out in a Red Bull Air Race plane.
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