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Conspiracy theorist tactics show it’s too easy to get around Facebook’s content policies
New research shows that even after Facebook made changes to stem the tide of dangerous pandemic misinformation, some accounts continued to thrive.
To stem the tide, Meta continued to rely more heavily on algorithmic moderation techniques to reduce the visibility of misinformation in users’ feeds, search and recommendations – known as shadowbanning. We observed one anti-vaccination influencer complain that their page was being shadowbanned by Facebook, and calling on their followers to recommend a “good, censorship free, livestreaming platform”. These tactics of coordination to detect shadowbans, resist labelling and fight the algorithm provide some insight into why engagement didn’t dim on some of these “overperforming” accounts despite all the policies Meta put in place.
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