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Consumer Group Accuses Shein of Manipulating Shoppers With 'Dark Patterns'


An anonymous reader quotes a report from CBC: A consumer organization filed a complaint with the European Commission on Thursday against online fast-fashion retailer Shein over its use of "dark patterns," which are tactics designed to make people buy more on its app and website. Pop-ups urging custo...

An anonymous reader quotes a report from CBC: A consumer organization filed a complaint with the European Commission on Thursday against online fast-fashion retailer Shein over its use of "dark patterns," which are tactics designed to make people buy more on its app and website. Both platforms have surged in popularity in Europe, partly helped by apps that encourage shoppers to engage with games and stand to win discounts and free products. "Temu's U.S. daily active users (DAUs) dropped 52% in May versus March, before Trump's tariffs were announced, while those at rival Shein were down 25%," reports CNBC, citing data from market intelligence firm Sensor Tower.

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