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Consumer tech is bouncing back, and consumer founders like Brynn Putnam are bouncing back with it
When Brynn Putnam sold her last company, Mirror, to Lululemon for $500 million at the start of the pandemic, it looked to this editor like she’d sold the
Meanwhile, after a year as a general manager at Lululemon, Putnam had new operating insights, a big win under her belt, and a fresh idea that she has since turned into a new company that will launch publicly in 2025. I had worked with them at my gyms for about a decade, and we had been spending a lot of time with them, making content and doing interesting events with them, and it just felt like the right fit for us to be able to really take Mirror into homes across the world with speed and certainty. On the feeling that ‘consumer’ as a category is swinging back – including thanks to a new$500 million fund announced this past week by the well-known consumer-focused firm Forerunner Ventures, Lerer said:
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