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Consumer tech is bound for a comeback among unicorns, but maybe not just yet
Cowboy Ventures predicts that "given the hard shift to enterprise," we can "hope and expect more exciting consumer unicorns will be born in coming years."
Ten years after Cowboy Ventures’ founder Aileen Lee gave unicorns their nickname, she and her team are back with fresh analysis on private companies worth more than $1 billion. “The pendulum swung hard to enterprise, with 78% of unicorns today focused on B2B, the inverse of 2013,” Lee and her team member Allegra Simon wrote. Hence Cowboy’s prediction that “given the hard shift to enterprise,” we can “hope and expect more exciting consumer unicorns will be born in coming years.”
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