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Consumer tech spending will break records in 2025 if Trump’s tariffs don’t squash it, CTA predicts


AI is leading US consumers towards a tech spending bonanza this year if tariffs don't materialize, new research from the Consumer Technology Association finds.

But there’s a catch, warned the CTA’s futurist Brian Comiskey on stage Monday at the group’s enormous Consumer Electronics Show in Las Vegas: Trump’s proposed tariff plans, which would raise costs for U.S. consumers, could squash a lot of that spending. However, Comiskey warned that those projections could change because “smartphones and laptops are threatened by President elect Trump’s tariff proposals. On stage, Comiskey offered additional color, explaining that spending on “tablets and laptops could decline as much as 68%, gaming consoles as much as 58%, and smartphones up to 37%.”

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