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Consumer-facing industries - retail, travel, hospitality, and financial services - are the fastest adopters of AI agents

Welcome to the new hybrid workforce, where humans and AI agents collaborate to co-create more value quickly.

Goal-oriented: An enterprise user can give an agent a high-level objective, such as "resolve this service case" or "increase brand engagement in a specific market." The index highlighted another key aspect of employee use of AI agents: richer and more ongoing conversations, which resulted in a positive impact on productivity and satisfaction. Salesforce's survey revealed that nearly 60% of consumers who regularly engage with customer service AI agents feel the tech has become more helpful over the past year.

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