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Controversial EU ad campaign on X broke bloc’s own privacy rules
The European Union's executive body is facing an embarrassing privacy scandal after it was confirmed on Friday that a Commission ad campaign on X
In a press release announcing the outcome of the complaint, Felix Mikolasch, a data protection lawyer for the non-profit, wrote: “Since Cambridge Analytica it is clear that targeted ads can influence democracy. noyb’s complaint highlighted how the Commission’s ad campaign on X sought to indirectly promote the CSAM regulation in a bid to sway opinion among citizens in the Netherlands — targeting users in the country who weren’t interested in keywords such as:#Qatargate, brexit, Marine Le Pen, Alternative für Deutschland, Vox, Christian, Christian-phobia or Giorgia Meloni. Reached for comment, Danny Mekić, the technologist who originally spotted the Commission ad campaign and raised concerns about its use of microtargeting, welcomed the EDPS’ “swift action” — telling TechCrunch he’s pleased with the outcome of the investigation.
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