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Costco Broke into a Surprising New Market: Modular Housing

Developers often have to jump through hoops to get their projects approved by a city. When a Costco branch in California was faced with lengthy waiting periods and public debate, it decided to take a different approach: adding 400,000 square feet of housing to its plans so it qualified for a faster

In the case of Costco, building ~400,000 square feet of housing to qualify for the alternative track was easier than dealing with the legacy process. Professionally, Jeff was an early-stage employee at companies like Lyft and Postmates, where he worked on the problem of how to use software to move goods and people around a city safely. Politically, he spends his activism mana serving on the board of YIMBY Action (a grassroots activist organization pushing the controversial idea that houses are good and we should have more of them).

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