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Could Apple create an AI search engine to rival Gemini and ChatGPT? Here's how it could succeed

Apple has been trying to catch up in the AI race. Can this AI search engine be the catalyst?

The standalone app could also pose a worthy rival to those of other AI searches on the market, such as ChatGPT, Copilot, Gemini, and Perplexity, all available for download on iOS now -- with the advantage that it would be native to the Apple ecosystem of tools. While this is, in large part, what Siri 2.0 was supposed to be, a native AI search engine could further enhance its capabilities by having it pull directly from an Apple product rather than relying on a third-party stripped-down experience. For example, Bing attempted to catch up with its own integration of AI, and while it did contribute to a surge of over 40 million daily active users, it still pales in comparison to Google's market share.

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