Get the latest tech news
Could Apple Ditch Siri Name in Major AI Rebrand at WWDC?
Apple will highlight its AI strategy at Monday's WWDC 2025 keynote, with its much-talked-about "Liquid Glass" software redesign playing a...
Apple will highlight its AI strategy at Monday's WWDC 2025 keynote, with its much-talked-about "Liquid Glass" software redesign playing a secondary role in announcements, claims industry analyst Ming-Chi Kuo. However, in a last-minute "key points to watch at WWDC" post on X, Kuo has argued that above all at this year's event, Apple will make pains to explain how upcoming AI features will work on devices ("though no major breakthroughs are expected") and that the company will even offer a development timeline for their launch. If Apple does have plans to rebrand Siri to launch the AI chatbot it has been working on – said to be on par with recent ChatGPT models – then a new name and persona for the virtual assistant could potentially revitalize its image.
Or read this on Mac Rumors