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Court rules Google must face £13.6bn advertising lawsuit
The search giant's parent Alphabet called the case 'incoherent' in arguments to get the case dropped.
The case, brought by a group called Ad Tech Collective Action LLP, alleges the search giant behaved in an anti-competitive way which caused online publishers in the UK to lose money. “This is a decision of major importance to the victims of Google’s anti-competitive conduct in adtech," said former Ofcom director Claudio Pollack, now a partner in Ad Tech Collective Action. Hosting such adverts is a huge source of revenue for many websites - Ad Tech Collective Action says digital advertising spend reached $490 billion in 2021.
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